London's September Market Numbers Are In — Here's What They Actually Mean

September's numbers from LSTAR (the London and St. Thomas Association of Realtors) just came out. If you've been wondering whether this is a good moment to buy or sell in London, Ontario, this article is for you. I'll explain it in plain words — no jargon, promise.

First: the average price went UP in September.

The average sale price in September was $611,509, up from $590,550 in August. That sounds like a big jump — and month to month, it is. But here's what you need to know: averages bounce around a lot. If a few expensive homes sell in one month, the average jumps. That's why experts also watch something called the "typical home" price: in September, that number was $552,500. Think of it this way — the average can be tricked by a few big sales, but the typical-home price tells you what a regular home is actually worth.

Second: buyers still have the upper hand.

There's a number called the sales-to-new-listings ratio. It sounds complicated, but it's simple: out of every 100 homes that came on the market in September, only about 35 sold. When that number sits between 45 and 65, the market is balanced. At 34.7%... buyers are in the driver's seat. There were also 5.9 months of inventory — meaning there are so many homes for sale that, if no new home came on the market tomorrow, it would still take almost six months to sell them all. More homes to choose from, less pressure, more room to negotiate.

Third: not every area moves the same way.

London South and London North saw the biggest gains in average price in September. That's a good reminder of something we always say at the office: the market doesn't decide your strategy — your market segment does. A detached house in one neighbourhood and a condo in another are playing two different games.

So... what should you do?

If you're buying: this is one of the friendliest moments for buyers we've seen in a long time. You get choices, time to think, and negotiating room — three things buyers didn't have a few years ago.

If you're selling: pricing right from day one matters more than ever, because buyers are comparing carefully. A home that is priced well and shows well still sells.

The numbers tell the story, but your situation writes the ending. If you want to know what YOUR home or YOUR budget looks like in this market, let's talk.

Data from: LSTAR September 2026 market report, via LSTAR 2026 Chair Robin Tiller.

— Paola Cano & Jose Ramirez, Thrive Realty Group Inc., Brokerage, London, Ontario.

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